The Wrap

Bojangles Winnebago

2010-03-19T09:01:00.004-04:00

B2B Media wrapped a winnebago this month for Bojangles' new "Cruisin South Carolina" project. A winnebago wrap is just one more kind of vehicle wrap that B2B Media can produce. If you spot the winnebago out and about, snap a picture and send it to tonya@b2bmedia.com. We'll complie a map and track the winnebago as it goes!

New Case Study Photos Online

2010-02-19T16:08:00.004-05:00

B2B Media's online gallery of stunning photos is growing!

We've added three new case study portfolios to the Architectural - Our Work section of the site, highlighting significant graphic work we did at NC State and USC (South Carolina) in 2009.

USC's Williams Brice Stadium got a major face lift and so did NC State's Carter-Finley Stadium. NC State's athletic administrative offices added some flashy graphics, too.

To browse the new case studies, and take a look at some of our other Architectural Graphics work, (and see some of our Vehicle Wraps work, as well) visit our website http://www.b2bmedia.com/.

B2B Media Expands Service Map

2010-02-09T10:31:00.002-05:00

Last month B2B Media designed, produced and installed vehicle wraps in two previously unserviced locations.

B2B Media installers worked in Montana and Hawaii to complete projects for two new clients.

B2B Media is a specialized advertising firm dedicated to building you brand through vehicle and environmental graphics.

B2B Media, Inc. Ranks 7th Among Fastest Growing Companies in South Carolina

2009-11-13T10:26:00.002-05:00

B2B Media, Inc. was recognized yesterday by The Capital Corporation and the South Carolina Chamber of Commerce as the 7th fastest growing company in South Carolina for 2009.

A review panel from The Capital Corporation selected the state’s top performing companies based on increase in gross revenues and/or assets in the most recently completed fiscal year, as compared to the previous year end.

“We’re honored and humbled to be included in South Carolina’s 25 Fastest Growing Companies,” says Chuck Driskell, President/CEO of B2B Media, Inc. “While our growth is a testament to our employees, none of it could have been accomplished without our clients. Even in a troubled economy, they have shown unwavering belief in our products and our people.”

B2B Media is a specialized advertising firm dedicated to expanding your brand through alternative media. We specialize in vehicle and environmental graphics that generate attention and create a lasting impact. We expertly design, produce and install each element of any project with unmatched precision and attention to detail. The result is a complement to your marketing mix that garners name recognition, repeat business, and brand loyalty.

To learn more about B2B Media please visit our website at www.b2bmedia.com.

B2B Media Wraps Big Dig Equipment

2009-09-16T08:45:00.004-04:00

On Saturday, September 12, two B2B Media wraps were featured at the annual Big Dig fundraiser for Goodwill Industries.

The Big Dig is a construction theme park featuring over 50 pieces of heavy construction equipment for children to ride, operate and explore. This year's event showcased wheel loaders, bulldozers, front loaders, excavators and two multi-terrain loaders (MLTs) festively wrapped by B2B Media.

B2B Media was approached by Blanchard Cat to design two wraps in the spirit of the exciting college football season for the MLTs, which would be showcased at the Goodwill event.

B2B's CFO Behind Bars (For Good)

2009-08-21T13:59:00.007-04:00

B2B Media, Inc's CFO, Laura Hortis, was locked up this week. Her crime? According to the Muscular Dystrophy Association - she had a "big heart."

Laura just happened to be one of the many Greenville community leaders selected by the MDA to help raise money for Jerry's Kids in their annual Lock Up fundraising event.

Each year area business leaders are "arrested" for the day and together they raise funding for the MDA, which supports children suffering from muscular dystrophy - and their families - by providing much needed medical assistance, supplies, information, and support.

The B2B team is very proud of Laura's dedication to supporting our community and applaud her for surviving time spent in the pokey. But we're equally glad to have her back in the office tending to vendor payments and employee payroll! What ever happened to time off for good behavior??

Flat Out Under Pressure

2009-07-30T09:26:00.003-04:00

Earlier this year the Greenville, SC, Metropolitan Arts Council (MAC) teamed up with Vantage Travel to present "Flat Out Under Pressure," a competition for area artists to create a piece of work, from start to finish, in just 24 hours.

The resulting works of art are intended to decorate the fronts of 10 new recycling bins that will soon make their debut up and down Main Street in Greenville's charming downtown area. Thanks to cooperation and assistance from the City of Greenville and various area business sponsors, the winning artists can expect to see their talented contributions adorning the bins and assisting the local (and global) green initiative in the coming months.

B2B Media is participating in the project by reproducing the artists' work onto a vinyl adhesive that will outfit the 10 bins and help beautify the green initiative taking place downtown.

More details on the project, including the winning artists, bin locations, and area bin sponsors will be forthcoming, so stay tuned!

What a Busy Summer!

2009-06-12T08:52:00.003-04:00

Summer is already in full swing at B2B Media and it promises to fly by with the flurry of activity already going on!

For starters, B2B is diligently working on a special update project for Clemson University's Memorial Stadium's WestZone. B2B's architectural graphics can be seen in many places around Death Valley and the Clemson athletics facilities. Visit our online architectural gallery to view a special Clemson University Case Study.

We're also working on several vehicle wrap projects for both Verizon and AT&T which are taking our installation team on a cross country summer tour! They'll be in Florida, New York, New Jersey, and California - all in just the next several weeks.

It's a great time to be here at B2B and we're hoping that your summer is just as full, fun and prosperous!

B2B Sponsors CDS Childrens Carnival

2009-06-05T16:38:00.002-04:00

B2B Media, Inc. is once again a proud sponsor of the CDS Children's Carnival.

The Center for Developmental Services hosts a children's carnival each year to raise money for its mission of connecting children with disabilities and their families with the medical resources and care they need.

This year's event will be held June 5, from 5pm - 8pm, on the campus of St. Mary's Catholic Church and School in downtown Greenville, South Carolina.

For additional information about CDS and the Carnival, visit http://www.cdservices.org/.

Think BIG! Use What You Already Own to Make More Money

2009-05-21T08:59:00.004-04:00

When the owner of a popular restaurant and bar in Florence, SC, turned his wall space into advertising space and sold a 20’ x 50’ portion of it to Budweiser for a hefty profit, he not only made extra revenue dollars for his business but was considered particularly savvy for his creative thinking and use of existing resources.

In a first season episode of NBC’s popular reality show The Apprentice, team Versacorp won the rickshaw challenge by billing local businesses for the use of their rickshaws as ad space.

Both examples show the ingenuity of using what you already have to make a big impact.

On the same thread, you can make your existing ad space, (either on the walls of your storefront or office building, or on the sides of your service/delivery fleet) work for you.

Those areas can be turned into a proactive marketing medium that has potential to increase awareness of your brand, gain customer confidence, retain clients and generate new business leads. Plus – you already own the space; and that decreases your advertising overhead because you’re not paying recurring monthly charges for additional space rental AND it increases your control over target audiences.

By wrapping your existing wall space or vehicle fleet in custom designed vinyl graphics that maintain the integrity of your company brand you can dramatically increase the number of times your message is received by potential and current customers/clients on any given day.

According to the industry standard a wrapped vehicle receives 30,000 – 70,000 impressions per day. And if your service is specialized to a local area, your dollars are specifically targeting consumers in your market. You’re not paying print advertising dollars to a syndicated publication for someone in another state who would never actually use your service.

Additionally, bland wall spaces in high traffic areas of retail spaces, corporate offices, hotels, colleges/universities, hospitals, etc. can be used to create a unique visitation experience that increases appeal to customers and clients; students and athletes; patients, supporters and donors.

Using Vehicle Wraps and Architectural Graphics is a cost-effective marketing medium that puts your company’s existing resources to work for you in ways that achieve results and an exceptional ROI.

Top 10 Reasons to Wrap Your Vehicles

2009-05-08T09:10:00.000-04:00

#10. PROTECTION - The vinyl used in vehicle wrapping actually protects the automobile’s existing paint job from the dings and scratches that come from normal wear and tear.

#9. (AS) TEMPORARY (AS YOU WANT THEM TO BE) - Vehicle wraps are easily removable without any damage done to the vehicle’s original paint job or body. So, feel free to wrap your leased or financed vehicles, too!

#8. EASY MODIFICATION - Updates and changes to existing wraps are painless and simple!

#7. TAILOR MADE - There is no pre-set standard to the design that you can place on your automobile. Go all out. While other forms of advertising may limit color usage and ad size, wraps do not.

#6. EMPHASIS - Your ad is all that’s there. You don’t have to share a page with a competitor’s or news articles. The emphasis is on YOU.

#5. TARGETED - Your own mobile billboard advertises your services as it goes; and it’s targeted to the markets you already serve.

#4. THE “WOW” FACTOR - Vehicle wraps make an impact! They’re not soon forgotten and based on a recent study, 80% of people exposed to a vehicle wrap remembered the message.

#3. RETURN ON INVESTMENT - Compared to more traditional forms of advertising, vehicle wrapping is the most cost effective part of the promotional mix. While print advertising can cost up to $90,000 per year and beyond, a vehicle wrap for a fraction of that cost, lasts three to five years (sometimes more!) and expressly reaches your target market.

#2. MOBILITY - You take your ad to the customers; no waiting for them to leaf through the right magazine or watch TV at the right time of day. Car wraps can be seen any- and everywhere.

#1. CONNECTIONS - Vehicle advertising reaches consumers more often than traditional advertising media. For example, whereas 96% of American traveled in a car, truck, van or bus in the last week, a significantly smaller proportion read the Yellow Pages. Vehicle wraps receive anywhere from 50,000 to 150,000 impressions per month, depending on the market size.

So, What's a Wrap Anyway?

2009-04-29T15:17:00.000-04:00

Sometime’s it’s a sandwich. But in the world of outdoor and mobile advertising, it has a much meatier definition.

A wrap is your advertisement, logo, brand or message printed in high definition on adhesive vinyl material. The vinyl is then applied to your vehicles, wall or window spaces and they are officially considered “wrapped.” You may hear the terms vehicle wrap, auto wrap, car wrap, fleet wrap, etc. And also building wrap, wall mural, architectural graphic, dimensional lettersing, etc.

It’s a booming form of alternative advertising that touts a big ROI and has aided increases in sales as much as 107% in some cases, according to a recent study conducted by Product Acceptance & Research. And it's gaining momentum as the most cost-effective form of advertising available.

Wrapping also generates more impressions than traditional advertising media, with 3M and the American Trucking Association reporting that 91% of motorists and pedestrians exposed to wrapped advertisement notice the text and more than 80% remember the message.

So that’s a wrap, for our very first blog post.