#10. PROTECTION - The vinyl used in vehicle wrapping actually protects the automobile’s existing paint job from the dings and scratches that come from normal wear and tear.
#9. (AS) TEMPORARY (AS YOU WANT THEM TO BE) - Vehicle wraps are easily removable without any damage done to the vehicle’s original paint job or body. So, feel free to wrap your leased or financed vehicles, too!
#8. EASY MODIFICATION - Updates and changes to existing wraps are painless and simple!
#7. TAILOR MADE - There is no pre-set standard to the design that you can place on your automobile. Go all out. While other forms of advertising may limit color usage and ad size, wraps do not.
#6. EMPHASIS - Your ad is all that’s there. You don’t have to share a page with a competitor’s or news articles. The emphasis is on YOU.
#5. TARGETED - Your own mobile billboard advertises your services as it goes; and it’s targeted to the markets you already serve.
#4. THE “WOW” FACTOR - Vehicle wraps make an impact! They’re not soon forgotten and based on a recent study, 80% of people exposed to a vehicle wrap remembered the message.
#3. RETURN ON INVESTMENT - Compared to more traditional forms of advertising, vehicle wrapping is the most cost effective part of the promotional mix. While print advertising can cost up to $90,000 per year and beyond, a vehicle wrap for a fraction of that cost, lasts three to five years (sometimes more!) and expressly reaches your target market.
#2. MOBILITY - You take your ad to the customers; no waiting for them to leaf through the right magazine or watch TV at the right time of day. Car wraps can be seen any- and everywhere.
#1. CONNECTIONS - Vehicle advertising reaches consumers more often than traditional advertising media. For example, whereas 96% of American traveled in a car, truck, van or bus in the last week, a significantly smaller proportion read the Yellow Pages. Vehicle wraps receive anywhere from 50,000 to 150,000 impressions per month, depending on the market size.
Friday, May 8, 2009
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